KB Kookmin Bank Releases First Web Drama 'Gwangyaro Georeoga (KWANGYA)'

Starting with a teaser video directly introducing KB Gwangya Branch, borrowing aespa's world view...

[Asia Economy Reporter Yoo Je-hoon] KB Kookmin Bank announced on the 18th that it will release the first web drama "Walking into KWANGYA," which borrows the worldview of the metaverse girl group aespa, on the 19th.

"Walking into KWANGYA" is the first web drama content planned by KB Kookmin Bank and jointly produced by the content specialist companies Sandbox and WhyNot Media. It was planned by borrowing the worldview of "SMCU (SM Culture Universe): aespa," created by aespa's agency SM Entertainment.

This web drama is set against the worldview where there is a new metaverse virtual world called KB Kwangya Branch and each person's avatar "ke (K)" created from the data of people using KB Kookmin Bank. The main characters of Walking into KWANGYA are actors Han Ye-ji, Lim Sung-kyun, and Oh Min-soo, who have gained high recognition in web dramas, expressing a romance that crosses between reality and KWANGYA.

The teaser video released on the 15th featured aespa appearing directly, expressing anticipation for the main web drama. Comprising a total of five episodes including a special episode, it will be released every Tuesday and Saturday at 6 p.m. on KB Kookmin Bank's YouTube channel.

A KB Kookmin Bank official said, "As part of worldview marketing to captivate loyal fandoms, we planned this web drama through interactive communication with aespa fans, mainly from Generation Z," adding, "We ask for your great interest in storytelling for the future of finance as the number one financial platform."

This content was produced with the assistance of AI translation services.