Hyundai Motor Company Unveils 'IONIQ Citizenship' Roadmap

Exclusive Experiences and Benefits Offered for NFT Holders

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company revealed a detailed roadmap for the utility package ‘IONIQ Citizenship’ for NFT holders on the 18th.

Aligned with the IONIQ 6 Digital World Premiere schedule, the ‘IONIQ 6 NFT Collection’ unveiled on the 14th concretizes the electrified lifestyle pursued by the IONIQ 6 and aims to provide experiences and value for a new generation. To this end, Hyundai operates the NFT membership program IONIQ Citizenship, offering exclusive experiences and benefits to NFT holders.

IONIQ Citizenship is characterized by extending a unique electrification experience, applicable beyond functional value to various lifestyles, into a digital realm without physical limitations. It includes access rights to a digital space exclusive to NFT holders, as well as interesting digital content and items (both digital and physical) related to the IONIQ 6. Some benefits are distributed differentially depending on the rarity of the NFT held. Through collaboration with multiple partners, innovative experiences expanding around the theme of the IONIQ 6 will also be provided.

Starting with special fashion items and VIP privileges available in the virtual space ‘Planet Hyundai,’ which was opened on the 14th through collaboration between Naver Z and Hyundai Motor, gift cards enabling the production of physical custom phone cases from NFTYC, a subsidiary of the global tech accessory brand CASETiFY that introduced the world’s first NFT phone case, will be provided. Virtual spaces such as the IONIQ Digital Garage, where participatory events for holders will be held, are also planned to be unveiled sequentially.

The IONIQ 6 NFT Collection reflects personalized customer experience elements completed with a flexible interior space. It is composed of six themes: ▲Driving Fun ▲Stress-Free Driving ▲Work ▲Socializing ▲Healing ▲Entertainment.

Each theme is created in a generative art format where backgrounds, vehicle colors, and objects combine in tens of thousands of ways, making each of the 5,000 NFTs uniquely designed and rare. Notably, the backgrounds used in the NFTs are surreal spaces inspired by the ‘Dual Color Ambient Mood Lamp’ of the IONIQ 6, which was applied for the first time by Hyundai Motor.

Additionally, the vehicle design of the IONIQ 6 NFT includes four types of special colors only available in the virtual world, emphasizing the futuristic design and identity of the IONIQ 6.

This NFT collection adopted a free airdrop method instead of a sales method to increase accessibility to NFTs and provide an equal opportunity for anyone to participate in the fascinating world offered by IONIQ.

A Hyundai Motor official said, “The IONIQ 6 NFT is a meaningful attempt to expand NFTs, which have been recognized as means of investment and ownership, into the realm of stories and experiences,” adding, “We will continue to provide a unique phygital experience that connects the virtual and real worlds for a new generation of customers familiar with digital.”

This content was produced with the assistance of AI translation services.