The event venue for the VFX animation 'Armored Saurus' set up in the South Atrium of Starfield Hanam.

The event venue for the VFX animation 'Armored Saurus' set up in the South Atrium of Starfield Hanam.

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[Asia Economy Reporter Jeon Jinyoung] Starfield is targeting family customers with preference-targeted content and experiential programs tailored to children's perspectives.


According to Starfield on the 18th, at the Hanam branch, visitors can sequentially experience the VFX animation "Armored Saurus" brand exhibition, which recently started airing Season 2, as well as the toy brand "Sylvanian Families," which is widely loved by both adults and children.


The Armored Saurus pop-up exhibition, held at the South Atrium until the 28th of this month, features photo spots including a 6-meter-tall giant dinosaur in a jungle-themed event space.


From the 25th of this month to the 7th of next month, the Central Atrium will host the full lineup of Sylvanian Families characters that captivate not only children but also the childlike hearts of adults. Various products will be displayed in a space decorated with the concept of Sylvanian Village, providing abundant photo zones and attractions. On weekends, there will be an event where visitors can take photos with the mascot of Sylvanian Families, "Chocolate Rabbit Freya," creating precious memories.


At Starfield Goyang, the "Korea Board Games" event, where visitors can directly experience and purchase popular board games, and the "Super Soccer Water Battle," which cools down the summer heat, will be held.


At the Korea Board Games Festa event held at the Central Atrium until the 24th, visitors can enjoy various board games ranging from famous titles like "Splendor," "Rummikub," and "Da Vinci Code" to this year's newly introduced "KartRider" racing game.


A Gravitrax science toy experience space is also set up, where participants can create track systems on-site using provided blueprints and parts.


Until the 31st of this month, the East Plaza will host the "Super Soccer Water Battle," the first water gun competition held at Starfield. The event space includes a Water Battle Zone for the water gun competition and a Mini Game Zone where visitors can enjoy games such as soccer, shooting, and disc throwing with water guns, making it accessible and enjoyable for everyone.



Lee Changseung, Head of Starfield Operations at Shinsegae Property, stated, "Through this Starfield summer vacation special, we hope children and families can enjoy the hot summer pleasantly. We are preparing various events and experience zones to provide customers with unique enjoyment and new experiences, so please look forward to more in the future."


This content was produced with the assistance of AI translation services.

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