"Adults Shop, Kids Learn" Lotte Department Store Expands Summer Programs

Sales Increase in Kids Segment Ahead of First Summer Vacation Since Reopening
Kids Complex Cultural Space 'Dongsim Seodang' Plans Summer Vacation Events
Season-Limited Classes and Summer Concept Courses Expanded
Preparing 'Ogam Art Play', 'English Cooking Class', and More

Children are participating in various classes at 'Dongsim Seodang' in Lotte Department Store Dongtan branch.

[Asia Economy Reporter Yuri Kim] Lotte Department Store transforms into a playground for children during the summer vacation.

On the 17th, Lotte Department Store announced that it will offer various experiences, including experiential classes combining play and education, for customers with young children during the summer vacation season.

With the first summer vacation since reopening approaching, demand for children's clothing and products has increased. According to Lotte Department Store, sales of infant and children's products during the summer sale period from June 24 to July 10 this year increased by more than 30% compared to the previous year. In particular, the kids' section at the premium outlet, where children can have various experiences, has shown a high growth rate of over 60% since July. Recently, as the number of 'VIB (Very Important Baby)' parents who invest generously in their single child has increased, the kids' product category is expected to continue growing.

Lotte Department Store has prepared various experiential events for summer vacation at its operating 'Dongsim Seodang.' Dongsim Seodang is a kids' complex cultural space that collaborates with excellent partners in children's books and education to hold various book-themed events. This event will be held at Jamsil Branch, Dongtan Branch, and Premium Outlet Time Villas Branch. Anticipating increased demand for hands-on classes during the summer vacation season, Dongsim Seodang has newly opened season-limited classes. The summer concept class time has also been extended by more than 40 minutes compared to existing classes.

At Jamsil Branch Dongsim Seodang, from July 22 to August 14, a color experience event themed on summer and the sea will be held. Activities include 'Five Senses Art Play,' where children freely draw with various colors; 'Pouring,' an art technique involving brushing or dripping acrylic paint drop by drop; and 'Beach Sand Play' using paint. At Dongtan Branch Dongsim Seodang, from July 19 to August 7, an 'English Cooking Class' with the theme 'Learning English While Having Fun Playing' will be conducted. In this class, children will learn to make various summer-themed foods such as 'Non-melting Ice Cream Cake' and 'Summer Cold Pasta' in English.

At Premium Outlet Time Villas Dongsim Seodang, there is also a program where children can read various picture books and write book reports. From July 18 to August 28, an English original book reading class and book report program will be held as a summer vacation season limited event. During the event period, a new 120-minute class combining picture book classes and craft activities will be introduced, providing parents with leisure time for shopping while their children attend the class.

Meanwhile, Lotte Department Store will present various kids' product events and promotions for the summer vacation season. At the main store, a 'Kids Vacation Look' coordination exhibition will be held until August 7. Brands such as French Cat, Tiffany, Hazzys Kids, and Kangcol Kids will participate, introducing dresses, straw hats, training suits, and more at the main store. Some products will be sold at season-off and discounted prices. At Yeongdeungpo Branch 'Great Books,' an open class will be held on July 21, offering classes on parenting methods using picture books and on children's literacy development. Each class is limited to the first 10 participants. At Premium Outlet Time Villas, the 'Bookmeka' brand will hold a 'Bookmeka Family Sale' event offering up to 80% discounts on famous overseas original books.

This content was produced with the assistance of AI translation services.