Puvilla NFT, Own Character, Sells Out 10,000 Units in 1 Second, Making Headlines
Prizes Including Puvilla Dolls Offered Through Weekend Lucky Draw During Event Period

Customers are viewing the Pubilla NFT event at Shinsegae Department Store Centum City branch.

Customers are viewing the Pubilla NFT event at Shinsegae Department Store Centum City branch.

View original image


[Asia Economy Reporter Yuri Kim] Shinsegae Department Store is launching the country's first Non-Fungible Token (NFT) festival.


Shinsegae announced on the 17th that it started the 'Centum NFT Festival' at the Busan Centum City branch in collaboration with the NFT company MetaKongz from the 15th. Held for a month at the central plaza on the second basement floor of the Centum City branch, this event showcases a total of 12 leading NFT company projects, including Shinsegae's own character-based 'Poovilla NFT,' MetaKongz, and Meta Toy Dragons, all gathered in one place.


According to a survey conducted in March by Shinsegae targeting 30,000 participants of NFT events, 70% responded that they are interested in NFTs. The willingness to participate in the Shinsegae NFT exhibition reached 78%.


The Poovilla NFT from Shinsegae, which can be seen at this festival, made headlines last month by selling out 10,000 units in just one second. Starting from the official website of the Poovilla community, 'Poovilla Mania' has emerged through social media platforms such as Discord, Twitter, and KakaoTalk. The Discord Poovilla channel has gathered 90,000 members, making it the largest NFT community traded with the cryptocurrency Klaytn.


MetaKongz, which has signed a business agreement with Shinsegae, is famous for the Gorilla Metaverse project developed with the participation of programmer Doohee Lee. It is the largest NFT company in South Korea.


Additionally, 'Sunmiya NFT,' created with all albums and various visual concepts of singer Sunmi's activities, will be showcased. Meta Toy Dragons, presented by the metaverse platform company Sandbox, is a pixel art-based metaverse NFT project. It is themed around the growth and battles of dragons competing for the throne of the toy world.


A lucky draw event for customer participation is also prepared for this exhibition.



Meanwhile, Poovilla NFT is notable for offering benefits at the department store. It is divided into six grades, and the highest Mystic grade owners receive benefits during the Poovilla NFT holding period, including ▲5 entries to the First Lounge per month ▲valet parking ▲3 vouchers for 20% discount participation ▲3 coffee coupons at the Members Bar ▲2 meal vouchers worth 30,000 KRW for food and beverage (F&B) at Shinsegae Department Store.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing