‘2022 Busan International Motor Show’ Opens with Press Day on 14th, "The Automobile Festival Begins!" ... Opens at BEXCO, Busan on 15th

'International Motor Show' After 4 Years, Who Will Capture Customers' Hearts?

Press Day on the 14th, 'Next Mobility Festival' from 15th to 24th

Busan International Motor Show Information.

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Dong-guk] The 'Busan International Motor Show' will be held for the first time in four years, starting with the press day event at BEXCO at 9:10 a.m. on the 14th.

Under the theme "Next Mobility, A Celebration," this year's 'Busan International Motor Show' will hold a media preview on the 14th, followed by an opening ceremony on the 15th, and will run a ten-day automotive festival until the 24th.

As the motor show returns after four years, a Busan city official stated that domestic and international brands participating this time have spent a long time preparing differentiated booth concepts and exhibited vehicles to capture customers' hearts.

Some brands have a principle of unveiling vehicles during the press day event, drawing keen interest in which models will be revealed. From world premiere new cars to various experiential events, we introduce in advance the exhibition halls and exhibited vehicles of the participating brands at the 2022 Busan International Motor Show, which offers the fun of choosing what to see.

▲ Racing swiftly toward the future! Complete car brands announce eco-friendly vehicles

At the 2022 Busan International Motor Show, a total of 28 domestic and international brands, including complete car manufacturers, can be seen. Domestic complete car brands include Hyundai Motor Company, Kia, and Genesis, while imported brands such as BMW, MINI, and Rolls-Royce participate, continuing their unstoppable race toward the future.

Hyundai Motor Company has prepared an exhibition booth under the theme "Experience of Sustainable Mobility Life," showcasing a total of 14 vehicles including complete cars and eco-friendly cars.

At this event, Hyundai will unveil the world premiere of the 'Ioniq 6' and introduce detailed specifications and features. They will also showcase the SEVEN, an electric large SUV concept car that will evolve into the 'Ioniq 7' in the future. Through this event, Hyundai plans to reveal the upgraded technologies of the Ioniq 6 and 7 series and solidify its position as a first mover in electric vehicles.

Hyundai's premium brand, Genesis, will exhibit its electrified lineup. A notable model is the 'X Speedium Coupe.' This is the first time it is being shown in Korea, and the vehicle is a concept model embodying Genesis's vision for the future. Additionally, pure electric vehicles such as the 'GV60' and 'GV70,' the 'G80 electrified model,' and the ultra-large flagship sedan 'G90 Long Wheelbase' will be displayed.

Kia will exhibit a large number of electric and eco-friendly vehicles under the theme "Kia Mobility in Progress." A standout model is the large electric SUV concept car 'The Kia Concept EV9.' The 'EV9' is a flagship electric vehicle model to be launched next year and will be shown in Korea for the first time.

Electric vehicles on display include the 'EV6,' 'Niro Plus,' 'Niro EV,' as well as the 'K8' and 'Sportage Hybrid.' The new model of the urban SUV 'Seltos,' called 'The New Seltos,' will also be unveiled for the first time in three years.

During the press day event, Kia will introduce an overview of its sustainability strategy and domestic tidal flat restoration projects, and announce a concept car linked to Kia's design philosophy.

BMW Group Korea has prepared a total of 21 models, including one Asian premiere and four domestic premieres, with the Asian premiere model to be showcased at the press day.

BMW will present under the theme "Driving Pleasure Leading the Future," unveiling the pure electric flagship sedan 'BMW i7' and the 'New 2 Series Active Tourer' for the first time in Korea. High-performance pure electric models such as the 'iX M60' and 'i4 M50' will also be exhibited.

MINI, under the theme "MINI, From Heritage to the Future," will reveal the limited edition 'MINI JCW Anniversary Edition' commemorating the 60th anniversary of the high-performance brand JCW, and the electric version of MINI JCW, the 'MINI Electric Facesetter,' for the first time in Korea.

Luxury brand Rolls-Royce, participating in the Busan International Motor Show for the first time, will allow viewing of cars outside glass fences, with only current Rolls-Royce owners or potential customers invited by Rolls-Royce dealers able to touch the cars directly.

Rolls-Royce will showcase models including the 'Black Badge Ghost (Black),' 'Ghost Extended (Black Diamond),' and 'Cullinan (White Sands)' at this motor show.

▲ Running beyond the ground to the sky! A motor show crossing boundaries

Until now, the future was pursued by driving eco-friendly cars, but now it is time to take to the skies.

The protagonist of the skyway is none other than SK Telecom. At this motor show, SK Telecom will introduce its Urban Air Mobility (UAM) business, which is gaining attention as an eco-friendly mobility solution, and offer an immersive air taxi virtual experience.

SK Telecom is accelerating innovation to expand the scope of services such as artificial intelligence (AI), mobility, and online video services (OTT) from the ground to the air, aiming to implement services that transcend spatial limitations.

▲ The motor show that cannot miss regional economic development

Nexen Tire, a representative company of the Yeongnam region, is the only tire brand participating in this motor show to contribute to regional social and economic development and coexistence.

Nexen Tire has prepared an open-structured exhibition booth displaying five main tires including the 'N'Fera Supreme' and 'The New N'Fera AU7,' as well as EV, racing, and future concept tires. They will also showcase the 'Next Level GO' vehicle, a non-face-to-face tire replacement service launched by Nexen Tire in 2020, the first of its kind in the domestic tire industry.

▲ Unique supercars and two-wheelers gather!

The 2022 Busan International Motor Show will also provide spaces where visitors can directly experience vehicles ranging from unique supercars to two-wheelers.

Visitors can ride the two-seater micro racer of the ultra-compact electric car 'Lala Classic' and tour an indoor course, or enjoy thrilling experiences overcoming various off-road obstacles in a four-wheel-drive SUV tuning car.

Domestic two-wheeler specialist DNA Motors will unveil the project named 'ED-1' for the first time. The 'ED-1' is an electric two-wheeler jointly developed with Hyundai Kefico, a Hyundai Motor Company affiliate, developed since 2018 and scheduled for release next year. Additionally, various electric mobility vehicles such as Daedong Mobility's golf carts await visitors.

The Busan International Motor Show is an international automobile exhibition held every two years in Busan since 2001.

Marking its 10th edition this year, the '2022 Busan International Motor Show' will take place at BEXCO in Haeundae, Busan, for 10 days from July 14th's press day through July 15th to 24th.

When purchasing tickets online, discounts ranging from 1,000 to 2,000 KRW are applied depending on weekday or weekend rates.

A Busan city official said regarding future Busan International Motor Shows, "We will work with professional organizations and experts to explore sustainable measures for the Busan International Motor Show to provide rich and abundant attractions."

This content was produced with the assistance of AI translation services.