"Used Transactions of Own Brand" Kolon Mall Launches 'OELo Relay Market' Service
The First Domestic Fashion Company to Introduce a Secondhand Trading Service
[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (Kolon FnC) announced on the 14th that it will officially launch the country's first used goods trading service by a domestic fashion company, the 'OLO Relay Market,' together with its own mall, 'Kolon Mall.'
The OLO Relay Market is a site created by Kolon FnC to enable the trading of used products from its own brands. In April, Kolon FnC conducted a pilot service called 'Sotsot Relay' targeting used Kolon Sports products through Kolon Mall. The products purchased during this pilot underwent thorough inspection and restoration processes, and from this month, used products are resold at reasonable prices through the OLO Relay Market site. To this end, Kolon FnC partnered with Madeleine Memory, which operates the used market solution 'Relay,' and receives integrated support for platform operation technologies and logistics solutions.
Going forward, consumers will be able to sell and purchase Kolon FnC's used clothing through the OLO Relay Market. In the case of sales, customers who sell used products of the company's brands receive Ekolon points as compensation. These points can be circulated by purchasing new products on Kolon Mall. Additionally, a continuous service is provided to purchase used products of the company's brands. Currently, used trading is conducted only for Kolon Sports products, and used outerwear can be purchased at prices discounted by more than 70%. From the second half of the year, the used trading brands will be sequentially expanded to include Lucky Chouette, Couronne, and others.
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A Kolon Mall official stated, "Through the Sotsot Relay in April, we confirmed the potential of used trading and want to start a relay for the planet," adding, "We hope more consumers will experience used trading through this eco-friendly program that resells our products."
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