Shinsegae Department Store to Open Golf Pop-up in the Heart of Luxury Hall

XXIO Pop-up Opening at Shinsegae Gangnam Store.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae is showcasing a premium golf brand XXIO's popup in the middle of the luxury store on the first floor of the Gangnam branch until the 24th of this month.

According to Shinsegae Department Store on the 14th, the XXIO popup store presented at The Stage in the Gangnam branch is designed to allow customers to directly experience golf clubs and equipment displayed in five different spaces, each featuring colors such as white, blue, green, bordeaux, and gold.

In particular, the 'White Edition' introduced during the popup period is a new product targeting female golfers, and it will be unveiled for the first time worldwide at Shinsegae Department Store Gangnam branch.

Shinsegae Gangnam branch plans to solidify its image as a specialty hall encompassing trendy lifestyles by presenting a premium golf-related popup for the first time at The Stage, which has been centered on global luxury brand popups.

In addition to golf equipment, the department store is also targeting young golfers by setting up the first-ever Kakao Friends golfwear popup. The Kakao Friends golfwear popup store, open until the 28th on the 7th floor of Shinsegae Department Store Gangnam branch, combines eco-friendliness and golfwear, which have recently attracted much customer interest, allowing visitors to explore eco-friendly golfwear and equipment.

Especially reflecting the tastes of MZ (Millennial + Generation Z) customers who pursue unique consumption, participatory events such as personalized golf ball production, Kakao Friends character doll claw machines, and putting challenges are prepared to captivate young golfers' attention.

Choi Mun-yeol, Executive Director in charge of fashion at Shinsegae Department Store, said, “Due to customers' great interest in golf, we have introduced a premium golf popup store at The Stage, a differentiated popup space for luxury brands. We will continue to present trendy lifestyle content and maintain our status as Korea's leading department store that leads the industry.”

This content was produced with the assistance of AI translation services.