Hankook Tire and Tread & Groove Launch Additional Sales of Upcycled Sneakers

Limited Edition of 200 Pairs Sold Out, Additional Stock Available

[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (Hankook Tire) announced on the 13th that it will sell an additional 100 pairs of sneakers made by recycling tires in collaboration with the tire upcycling shoe startup brand ‘Tread & Groove’.

Hankook Tire and Tread & Groove carried out a collaborative project to recycle tires and transform them into eco-friendly products, sharing a common concern for the environment.

Hankook Tire provided tires that were difficult to sell due to minor defects, and Tread & Groove applied them to the shoe soles (outsoles) to create the eco-friendly limited edition sneakers ‘HK Groovy’ with the best outsoles.

The collaborative product, prepared as a limited edition of 200 pairs, was available for pre-order on the Tread & Groove website starting in June, and the prepared stock has now been completely sold out. Pre-order customers can receive their products sequentially from the 18th. The additional 100 pairs will be available for order on the Tread & Groove website starting from the 25th.

Shoes made by recycling tires that are difficult to sell or discarded have a carbon dioxide reduction effect of about 9kg per pair. Through this project, the two companies will reduce approximately 2,700kg of carbon emissions with a total of 300 pairs of sneakers produced.

Three types of tires were provided for this project: Hankook Tire’s sport utility vehicle (SUV) tire ‘Dynapro HP2’, premium comfort tire ‘Ventus S2 AS’, and ultra-high-performance sport tire ‘Ventus S1 evo3’.

This content was produced with the assistance of AI translation services.