Lotte Chemical Wins Red Dot Design Award for 'Material Technology Design Convergence'

2 Grand Prizes in the Design Concept Category

Lotte Chemical's 'Metaverse Skin' won the main prize at the Red Dot Design Award. Photo by Lotte Chemical

[Asia Economy Reporter Donghoon Jeong] Lotte Chemical announced on the 12th that it won two 'WINNER' awards at the 2022 Red Dot Design Award.

Started in 1955, the Red Dot Design Award is organized by the Design Center of North Rhine-Westphalia, Germany. Along with the American IDEA and German iF Design Awards, it is considered one of the world's top three industrial design awards.

For the 2022 awards, approximately 3,200 design products from about 50 countries worldwide were evaluated.

Lotte Chemical won the WINNER award in the Materials and Surfaces category under the design concept section for two projects: 'METAVERSE SKIN,' which realizes a 3D stereoscopic lighting effect using an optical transparent plastic material, and 'MID,' which implements user experience design using an electrically conductive plastic material.

Kim Gyo-hyun, Vice Chairman and CEO of Lotte Chemical. Photo by Lotte Chemical

Metaverse Skin was planned as a lighting effect for future cars that can well show spatial changes, applying the recent trending theme of the metaverse as the coexistence of virtual and reality to the product. It can be used as an automotive interior door trim (a component covering the door panel) or garnish trim (various decorative elements attached to the vehicle body).

'MID' emphasizes the smartness that the product can become slimmer and overcome shape constraints due to the material called 'LDS,' while also aiming to deliver a new user experience. It can be used as a component for IT devices or mobility interiors.

Youngjun Lee, Head of the Advanced Materials Business, said, "This award is meaningful as it challenged differentiated solutions by integrating various technologies and materials," adding, "Lotte Chemical will do its best for innovation in customer products from functionality to design."

Meanwhile, the Lotte Chemical Design Tech division, which won at this Red Dot Design Award, is conducting customized collaboration that enhances value from the product planning stage through proactive proposals to clients, as well as developing differentiated material designs.

This content was produced with the assistance of AI translation services.