Find 'E,X,P,O'! Busan City Holds 'Treasure Hunt' Event to Support 2030 Busan World Expo Bid

7.13~8.31 '2030 Busan World Expo Bid Support' Citywide Citizen Participation Event Held

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City will hold a citywide participation event called the "Expo Treasure Hunt" from July 13 to August 31 to pray for the hosting of the 2030 Busan World Expo and to introduce Busan's major tourist attractions.

This event was prepared to introduce Busan's representative tourist sites to domestic and international tourists visiting Busan, which has a cool sea in summer, and to pray for the hosting of the 2030 Busan World Expo.

Participants find pictures or murals containing the letters 'E', 'X', 'P', 'O' hidden in 30 locations including major tourist sites and local business stores, along with a QR code for event participation, and upload verification photos to their personal social networking service (SNS) to enter a draw for prizes.

Prizes include LG laptops for 1st place (2 winners), Sony headphones for 2nd place (2 winners), and Lotte packages for 3rd place (20 winners), offering generous rewards.

Hints for the Expo Treasure Hunt will be available from July 13 on the 2030 Busan World Expo Citywide Hosting Committee website and Instagram, and can also be checked through the official social networking services (SNS) of each attraction where the letters are hidden.

In particular, the images of the four letters 'E', 'X', 'P', and 'O' utilize typographic graphic design works that won gold, silver, and bronze awards at the '2022 Busan International Design Awards' held last June, themed on the 2030 Busan World Expo, making it even more meaningful.

Typographic graphic design is a graphic design that uses printing type to emphasize its form.

A city official said, "We expect that this Expo Treasure Hunt will provide wonderful memories to tourists visiting Busan during the summer vacation and serve as a good opportunity to widely promote the charm of the Expo and Busan to the MZ generation, who will be the main actors in 2030."

This content was produced with the assistance of AI translation services.