Boseong-gun Signs Business Agreement with McDonald's at Nokdon Burger Festival

'Boseong Nokdon Burger Festival' Held at Korean Tea Culture Park

Expecting Win-Win Cooperation Between Local Communities and Businesses

[Boseong=Asia Economy Honam Reporting Headquarters, Reporter Park Cheon-seok] Jeollanam-do Boseong County announced that it will sign a business agreement with McDonald's at the 'Boseong Nokdon Burger Festival' to be held on the 14th (Thursday) at the Korea Tea Culture Park.

The business agreement will be attended directly by Kim Cheol-woo, Governor of Boseong County, and Kim Ki-won, CEO of McDonald's Korea, and will include a pact to promote mutual friendship and a win-win cooperation plan for product development using local agricultural specialties and expanding sales channels for agricultural specialties.

As part of the 'Taste of Korea' project, McDonald's has launched and is selling the 'Boseong Nokdon Burger,' and considering the characteristics of the Boseong area where there are no McDonald's outlets, it will hold the 'Boseong Nokdon Burger Festival' together with local residents.

The 'Boseong Nokdon Burger Festival' will be held on the 14th from 2 p.m. to 7 p.m. at the lawn square of the Korea Tea Culture Park.

At the 'McDonald's One-Day Boseong Store,' where comedian Kim Shin-young will participate as a one-day manager, the first 500 visitors will have the opportunity to taste the Nokdon Burger.

In addition, the Jeonnam Provincial Government Fencing Team, consisting of former national team coaches and players, will participate as one-day instructors in the McDonald's Sports Club, along with a children's amusement park, performances by the Yuk Joong-wan Band, and a congratulatory performance by Song Ga-in, making for a variety of events involving local residents.

Boseong County plans to hold a free Boseong tea tasting session, a workshop to make Ungchi Olbyeo rice scorched pizza, promote Boseong Mall, and conduct SNS events at the 'Boseong Nokdon Burger Festival.'

The Boseong Nokdon Burger is made with Nokdon patties raised on green tea leaves from Boseong, offering a nutritious product with rich meat juice.

In particular, the brand value of Boseong green tea, which holds the symbolic status as the first registered geographical indication for agricultural products, meets McDonald's management philosophy of seeking healthy food, demonstrating a model case of win-win cooperation between the region and the company.

A Boseong County official stated, "To promote the clean image of Boseong, the green tea capital, nationwide, we plan to continue cooperating with McDonald's to expand sales channels for local agricultural specialties and promote win-win cooperation," adding, "We will solidify a future-oriented cooperative relationship by signing the business agreement at this event and developing new products using Boseong County's agricultural specialties."

Meanwhile, the McDonald's Boseong Nokdon Burger advertisement features farmers who actually cultivate tea in Boseong, and the local folk song concept 'Seureure Taryeong' with its addictive melody widely promotes the taste of Korea found in Boseong.

Boseong=Asia Economy Honam Reporting Headquarters, Reporter Park Cheon-seok hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.