"Innocean Launches 'S.O.S Contest' for Carbon Neutrality Implementation Campaign Ideas"

Proposal of Solutions to Social Issues through Talent Donation and Social Contribution Activities
Campaign Idea Contest on Carbon Neutrality Implementation for Prospective Advertisers
Grand Prize 10 Million KRW · Minister of Environment Award · Innocean Internship · Opportunity to Experience Real Advertising Execution

[Asia Economy Reporter Yuri Kim] Innocean announced on the 12th that it is seeking campaign ideas related to carbon neutrality implementation through the 'S.O.S (Social Problem Solver) Contest' held in collaboration with the Ministry of Environment.

The S.O.S contest, with the slogan "Making the world beautiful with warm ideas," is Innocean's problem-solving social contribution activity that seeks innovative solutions to social issues and allows actual implementation. Through this contest, Innocean is collecting campaign ideas for carbon neutrality implementation measures, and the grand prize winner will be hired as an Innocean experiential intern to directly execute the campaign.

The S.O.S contest is open to domestic and international university and graduate (master's) students or those on leave who aspire to become advertisers. Graduating students and those serving in the military are also eligible to participate. Participation is completed by submitting the assignment on the dedicated website from August 1 to August 12.

The theme of this contest held with the Ministry of Environment is ▲carbon neutrality transition plans for social and economic structures ▲campaign ideas to spread a culture of practicing carbon neutrality in daily life. Participants can submit a proposal within 30 pages in PDF format or advertising creative works in video, print, outdoor, or innovation (advertising solutions through new technologies, methods, or objects) formats. There are no restrictions on the number of submissions or categories, and multiple entries are allowed. The results of the campaign submissions will be announced individually in early September.

Marking its 12th year, the Innocean S.O.S contest offers a record-high prize of 10 million KRW to the grand prize winner. The winner will also receive the Minister of Environment Award and an opportunity for an Innocean experiential internship. Additionally, there is a chance to implement the winning campaign idea with a budget of up to 60 million KRW. During the internship, the grand prize winner will gain hands-on experience in all aspects of advertising work alongside executives and employees who are creative mentor experts and will directly execute the campaign they planned.

An Innocean official stated, "The S.O.S contest is a talent-donation social contribution activity that contemplates innovative solutions to social problems and nurtures future advertisers through this process," adding, "We hope a variety of creative ideas will be presented to raise public awareness of carbon neutrality practices and encourage active participation from companies in response to environmental pollution issues emerging after COVID-19."

This content was produced with the assistance of AI translation services.