"E-Mart24 Offers 'Minmul Jangeo Sotbap' Season Limited Sale Featuring Whole Eel"

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Emart24, 'Minmul Jangeo Sotbap'.

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 12th that it will sell 'Minmul Jangeo Sotbap' (Freshwater Eel Rice) as a season-limited product ahead of Chobok (July 16).

Minmul Jangeo Sotbap is a premium lunchbox featuring a whole freshwater eel cut and placed inside, recognized as a representative health food for the Boknal (the hottest days of summer) along with Samgyetang. The lunchbox consists of freshwater eel seasoned with teriyaki sauce, accompanied by onions and pickled ginger to balance the eel's richness. Unlike typical lunchbox products, it is packaged in a pot-shaped container.

Emart24's strategy is to attract customers who want to conveniently enjoy health food during the hot summer by offering restaurant-quality freshwater eel rice bowls at nearby convenience stores.

Minmul Jangeo Sotbap will also be available for pre-order through the Emart24 mobile application starting July 14. Customers who pre-order can pick up their products at Emart24 stores on their desired dates. To celebrate the product launch, a promotion will run until the end of July, offering one free item of either Haru I Liter (500ml) or Woongjin Haneulbori (500ml) with each purchase.

Various health food discount events have also been prepared. Until the end of this month, Emart24 will hold buy-one-get-one-free or buy-two-get-one-free promotions on popular convenient health food products for Boknal, including 'Bibigo Samgyetang,' 'Dongwon Yangban Korean Beef Bone Soup,' 'Dongwon Yangban Nutritious Chicken Porridge,' and 'Ottogi Abalone Porridge.'

Emart24 stated, "We expect great customer response to the freshwater eel lunchbox, which is available at about half the market price, and the convenient health food discount events."

Meanwhile, to support overcoming the heat, a KakaoTalk Plus Friend event will be held in line with Chobok and Jungbok (July 26). On July 13 and 20, 10,000 half-price coupons each for Hong Samwon D (100ml) and Saengsaeng TonUP (210ml) will be given to Emart24 KakaoTalk Plus Friends.

This content was produced with the assistance of AI translation services.