"Top Golfers from the US and Europe Competed"... Genesis Scottish Open Concludes Successfully

'2022 Genesis Scottish Open' winner Xander Schauffele (center), Hyundai Motor Group Chairman Chung Eui-sun (left), and Hyundai Motor Company President Jang Jae-hoon are taking a commemorative photo on the 10th (local time).

[Asia Economy Reporter Choi Dae-yeol] Genesis announced that it successfully concluded the 2022 Genesis Scottish Open, held over four days from the 7th (local time) at The Renaissance Club in East Lothian, Scotland.

This tournament is one of the top-tier events in Europe. It was the third event held this year among the Rolex Series tournaments, which refer to the top five events on the DP World Tour. Since Genesis became an official sponsor last year, the tournament name changed from 'Scottish Open' to include 'Genesis' at the front starting this year. The company explained that the tournament's status was further elevated as it became the first jointly hosted event under the strategic partnership between the PGA Tour and the DP World Tour.

Chairman Chung Euisun of Hyundai Motor Group (left) and Genesis Scottish Open champion Xander Schauffele are taking a commemorative photo in front of the GV70 electrified model, the winner's prize.

This year, 14 of the top 15 players in the world rankings participated, including world number one Scottie Scheffler, John Rahm (3rd), and Collin Morikawa (4th), marking the strongest field in DP World Tour history. The number of spectators reached 68,771, the highest since 2010. The winner was Xander Schauffele, who edged out runner-up Kurt Kitayama by one stroke. Schauffele received a winner's prize of $1.44 million and a GV70 electrified model. Player Kim Joo-hyung finished third, two strokes behind Schauffele. After tying for 15th place on the first day, he steadily improved his ranking. This was Kim Joo-hyung's first time entering the PGA Tour top 10 and his personal best performance.

During the tournament, Genesis conducted various promotional activities. These included tournament branding and promotions, vehicle support and display, as well as operating a mobile lounge where consultations and test drives were available. For the first time in a Genesis-sponsored tournament, a caddie hole-in-one winner emerged. Jordan Smith, who achieved a hole-in-one on the 17th hole of the second round, was the recipient. He received a GV70 electrified model, and Smith's caddie, Sam Matten, received a GV60. Genesis sponsors top-tier golf tournaments including the Genesis Invitational in February, the Scottish Open, the Presidents Cup, and the Genesis Championship.

This content was produced with the assistance of AI translation services.