Shinsegae L&B Launches Cooling Bag Package for Sparkling Beer 'Lets'
Set of 8 Lets 500ml Cans with Cooler Bag... Available at Emart24
[Asia Economy Reporter Eunmo Koo] Shinsegae L&B (Shinsegae L&B) announced on the 11th that it will sell the sparkling beer brand 'Let's Fresh Today (Let's) Cooler Bag Package' nationwide at Emart24 ahead of the summer vacation season.
The cooler bag package consists of Let's cans (500ml, 8-pack) and a cooler bag. The cooler bag is made of lightweight material for easy storage and transport, and uses white and blue colors to visually express Let's cool and clean image.
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Let's, a Spanish sparkling beer launched last April, is a product that stands out for its rich malt flavor due to its high barley content and cost-effectiveness, recording a cumulative shipment volume of 813,000 cans (500ml standard) during the three months since its launch (end of March to end of June).
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