Lotte Mart Sells Goesan Chodang Corn... "Harvested at Dawn and Delivered to Stores Same Day"

Discount Sale Event Until the 13th

A customer is purchasing corn at Lotte Mart Zeta Plex in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 10th that it will sell Goe-san Chodang Corn, harvested at dawn from the production area, in stores on the same day.

The newly launched Sanji Ddukshim Goe-san Chodang Corn is Lotte Mart's ultra-fresh local food product. Corn is highly sensitive to freshness, as its taste is directly linked to how fresh it is, making it crucial to quickly stock the product from the time of harvest. Due to the distribution structure, it usually takes more than a day for agricultural products to arrive at stores after being harvested by producers, but the fresh food local product planning (MD) team is collaborating with Goe-san Nonghyup to deliver the corn from the Goe-san production area in Chungbuk to nearby stores as quickly as possible.

Lotte Mart will sell Sanji Ddukshim Goe-san Chodang Corn at 3,990 won with event card discounts at 20 stores in the Seoul metropolitan area, including Zeta Flex and Junggye stores, until the 13th. After the event ends, a two-week discount event for Sanji Ddukshim Goe-san University Glutinous Corn will be held.

In addition to Goe-san Chodang Corn, Lotte Mart currently stocks leafy vegetables sensitive to freshness such as lettuce, perilla leaves, spinach, and water parsley, as well as seasonal fruits like blueberries and peaches, harvested at dawn and stocked on the same day.

A Lotte Mart representative said, “We developed this product recalling the delicious corn that was picked directly from the field and boiled before starch conversion,” adding, “We plan to quickly provide fresh and tasty agricultural products to consumers and enhance the competitiveness of local agricultural products.”

This content was produced with the assistance of AI translation services.