Cheil Worldwide, Samsung Electronics SmartThings Campaign 'Popular'... Surpasses 10 Million Views

Delivering Device Connection Experience Easily and Familiarly

Samsung Electronics SmartThings Daily Life Encyclopedia campaign produced by Cheil Worldwide.

[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 8th that the Samsung Electronics SmartThings Daily Life Campaign, produced by the company, surpassed 10 million cumulative views on YouTube within two weeks of its release.

This campaign is characterized by its focus on the MZ generation (Millennials + Generation Z), using everyday life episodes to help them easily and familiarly understand the connected experience of Samsung Electronics' devices such as mobile phones, TVs, and home appliances.

Following the release of seven episodes on the 25th of last month, six additional episodes were introduced on the 7th of this month. The episode ‘No.06 Protect the TV’ shows a father using SmartThings mode, set with a motion detection sensor and soundbar to protect his child's eyes, preventing the child from touching the TV with dough-covered hands.

The episode ‘No.20 Vampire in the House’ expresses in a musical format how a musician, after working overnight, can create a comfortable sleeping environment even at dawn using SmartThings. The episode ‘No.14 How the Air Sommelier Lives’ features a witty story set against a sky full of fine dust, using a pilot’s tone of voice to depict safely taking off to a home where fresh air quality can be enjoyed.

A Cheil Worldwide official said, “The campaign conveys the message ‘Just try it yourself first,’ encouraging people to find their own way to use SmartThings by showcasing various lifestyles.”

This content was produced with the assistance of AI translation services.