Alleyways and Local Content Added to Foster a 'Global Tourism City'

The alley garden in Yeongdo's 'Bongsan Village Masil-gil,' where Busan Port is visible from the alley and various plants grow throughout the alley, is impressive.

The alley garden in Yeongdo's 'Bongsan Village Masil-gil,' where Busan Port is visible from the alley and various plants grow throughout the alley, is impressive.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City has selected ‘Bongsan Village Masil-gil’ as the target site for this year’s ‘Alleyway Tourism Resource Development Project’ aimed at fostering representative local tourist attractions.


The ‘Alleyway Tourism Resource Development Project’ is a project that discovers stories of alleyways unique to Busan, characterized by culture, art, resources, and narratives, to create local content and develop them into tourist attractions. This project has been jointly promoted by the city and the Busan Tourism Organization since last year.


Last year, ‘Mangmi Alley’ and ‘Jeonpo Tool Street’ were selected, and currently, content tailored to the characteristics of each alley is being implemented. ‘Mangmi Alley’ featured programs such as a pop-up bookstore under the theme of ‘Art and Books,’ while ‘Jeonpo Tool Street’ developed characters, stories, and goods related to tools.


This year, the recruitment of alleyways began in May, and among a total of six applicant alleyways, ‘Bongsan Village Masil-gil’ was finally selected after on-site evaluations and other assessments.


The selected Bongsan Village Masil-gil in Yeongdo-gu retains the charm of the lives of ordinary people but has recently seen a decline in foot traffic due to an increase in vacant houses.


Local creators aiming to revitalize Bongsan Village have settled in the village through the urban regeneration program ‘Empty House for Living,’ and are engaging in activities aiming to create a village resort by utilizing alleyway hub facilities such as the Bongsan Village Center, blueberry farm, and guesthouse, together with residents.


The implementing organization, ‘Bongsan Village Village Management Business Cooperative,’ has established a consultative body with local alleyway merchants and resident local creators, and will promote programs in this project such as ▲Proposal event packages (onboard proposals, album production, etc.) ▲Village alley garden gardening (garden and vegetable garden creation) ▲Experience programs (blueberry, pottery, etc.) ▲Made in Bongsan (wooden boats, household furniture making).

Bongsan Village Masil-gil, promoting the alleyway tourism resource development project.

Bongsan Village Masil-gil, promoting the alleyway tourism resource development project.

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A committee member who participated in the selection evaluation said, “The alley garden where various plants grow throughout the alley and the Busan Port can be seen at a glance from the alley is impressive,” and evaluated ‘Bongsan Village Masil-gil’ by saying, “It will create various synergies as an alley-specialized product reflecting Busan’s regional characteristics such as village lodging and sunset boat tours.”



Jo Yujang, Director of the Tourism MICE Industry Bureau of the city, said, “Alleyways, which are spaces for experience and communication that add inspiration to daily life, will offer diverse experiences to travelers,” and added, “We will develop Busan’s alley content into global content enjoyed by people worldwide to enhance the value of Busan as an international tourism city.”


This content was produced with the assistance of AI translation services.

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