Monolight Signs MOU with Big Coffee... "Focusing on Diversifying Content-Centered IP Products"

[Asia Economy Reporter Jang Hyowon] Monolight (CEO Kim Seongsu), a content-based fandom commerce specialist company, announced on the 5th that it has signed a partnership agreement with Big Coffee (CEO Kim Minki), a coffee fulfillment company that develops and supplies raw and subsidiary materials related to coffee beverages to cafes nationwide, to combine fulfillment infrastructure, content capabilities, and activate IP.

The two companies agreed to share know-how on fandom management centered on coffee product fulfillment infrastructure and content production, aiming to expand content value, and plan to strengthen partnership cooperation in areas such as content production, product planning, and fandom brand product sales in the future.

Monolight plans to actively utilize the IP of its affiliated creators by combining their fandoms to develop coffee products and build brands, expanding product development.

Through this agreement, Big Coffee intends to enhance customer communication and loyalty for Big Coffee products by adding content capabilities to its existing coffee product sourcing and logistics base.

Based on this business agreement, both companies plan to actively participate in sustainable management efforts for mutual growth, including content production, menu development, product distribution, and brand strengthening.

Kim Seongsu, CEO of Monolight, said, “Our goal is to propose the creator lifestyle to customers, diversify touchpoints with various IP products, and strengthen fandom loyalty. Especially through the partnership with Big Coffee, we expect this to be an opportunity for our affiliated creators to incorporate and reproduce their diverse and creative ideas and experiences related to coffee and desserts into their own products and content.”

Kim Minki, CEO of Big Coffee, said, “With this business agreement with Monolight, we expect to conduct differentiated marketing activities by combining Monolight’s core content production capabilities. We will continue to strive to provide various content experiences and differentiated benefits at customer touchpoints to customers who love Big Coffee.”

Meanwhile, Monolight recently launched IP products linked to fandom centered on content commerce, and has achieved results in the goods business by introducing lifestyle-focused own brands with various manufacturers. It is expanding its business areas by connecting creator IP and fandom centered on popular lifestyle creators and human IP such as YouTubers Baedongseong, Jeon Jinju, Jeongriwang, Bae Yeonjeong, Moms Recipe, No Janggeum, Yubeni, and Changup Jikssul, leading various commerce businesses.

Big Coffee is the largest company in Korea that develops and supplies raw and subsidiary materials related to coffee beverages to cafes nationwide. It vertically integrates core functions across the entire business, from green bean blending, R&D, production/processing, storage/logistics, to sales/marketing, possessing top competitiveness from coffee distribution to raw and subsidiary material distribution, coffee manufacturing, and coffee shop business support. It is leading the innovation and advancement of the coffee distribution structure. Recently, it has secured differentiated competitiveness by actively discovering overseas top-tier green bean brands and products with brand power and recognition, and supplying the best products to the domestic coffee market through partnerships with roasters.

This content was produced with the assistance of AI translation services.