'HiteJinro Operates Dedicated Booth for "Terra X Insaengnecut"'

Development of Photo Frames with Terra's Unique Sensibility Applied Nationwide Stores

'Insaeng Ne Cut' Gangnam Branch.

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 4th that it will collaborate with Insaengnecut to showcase a differentiated photo frame unique to 'Teranecut' for one month and operate 'Terra-exclusive booths' in Gangnam and Hongdae.

HiteJinro developed a photo frame (Teranecut) using the Terra brand together with Insaengnecut, which will be applied exclusively to 320 Insaengnecut stores nationwide. Teranecut is designed to depict scenes of scooping Terra with the popular Terra goods 'Spooner' or drinking Terra refreshingly, which has recently gained popularity among consumers. Various Terra-related photo props such as bottle cap headbands and large Spooners are also available.

One Terra-exclusive booth has been installed each at the Gangnam and Hongdae stores. The booths are decorated with Terra's signature green color and Terra's symbol.

Seongtaek Oh, Executive Director of Marketing at HiteJinro, said, "We expect a fun synergy effect as Terra, the leading domestic beer loved across generations from young people to older generations, meets Insaengnecut," adding, "We plan to carry out activities that provide various pleasures to consumers through the Terra brand."

This content was produced with the assistance of AI translation services.