Alcon Introduces 'Dailies Total1' Water Lens for Astigmatism

Korea Alcon Vision Care (CEO Bang Hyo-jung) announced the new launch of the 'Dailies Total1' Water Lens for astigmatism.

A brand representative stated, "In response to the needs of many consumers who have wanted a water lens for astigmatism, we will be able to provide astigmatism customers with an excellent water lens experience starting in July."

The water lens for astigmatism correction features a water gradient material that increases moisture content toward the part that touches the eye, maintaining hydration. The surface layer contains over 80% moisture, providing comfort throughout the day. With Alcon's technology, stable axis correction is added, making the lens comfortable to wear.

Korea Alcon Vision Care plans to air a new advertisement with the slogan "Now, give me water lenses even for astigmatism" across various channels such as TV and YouTube, coinciding with the launch of the water lens for astigmatism.

Customers can also visit nearby optical stores selling water lenses to try the astigmatism water lenses firsthand.

Meanwhile, the 'Water Lens' advertisement, featuring actress Kim Tae-ri as the model, has previously attracted viewers' attention.

The Water Lens commercial portrays actress Kim Tae-ri confidently saying "Please give me water lenses" against the backdrop of a sophisticated and classic optical store, conveying the image of the Water Lens.

Korea Alcon CEO Bang Hyo-jung said, "Actress Kim Tae-ri's confident image effectively conveys the Water Lens's image of providing all-day moisture and comfortable wear."

This content was produced with the assistance of AI translation services.