SSG.com Renovates Beauty Specialty Store 'Monday Moon'... "Targeting MZ Generation"

Monday Moon Week Special Event... "Discounts and Complimentary Benefits"

SSG.com has revamped the mobile page of its beauty specialty store, 'Monday Moon'.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 1st that it has revamped the mobile page of its beauty specialty store, 'Monday Moon.'

The focus of this redesign was to enhance accessibility to specialized services that are in high demand among MZ generation (Millennials + Generation Z) consumers, transforming Monday Moon into a beauty play space.

A new SSG Delivery Beauty tab was created within the specialty store to allow customers to browse beauty products that can be delivered at their preferred time. Although beauty products have been delivered through SSG Delivery and Dawn Delivery, they were scattered across Emart Mall and Dawn Delivery Mall, making it difficult to view all available products at a glance.

Considering that beauty products account for more than 30% of the gift items, SSG.com also established a gifting tab. This tab offers a list of popular beauty products and provides a personalized gift recommendation service based on gender, price range, and product category.

The virtual makeup service, Makefit, was separately installed within the specialty store. This service links with the smartphone’s selfie function to allow users to try various color options of beauty brand products under L'Or?al without visiting a store. Previously, users had to search separately on the web or app to use the service, but now it can be conveniently accessed while browsing the specialty store.

SSG.com will hold a special event called ‘Monday Moon Week’ from the 4th to the 10th to celebrate the specialty store’s relaunch. During this period, selected department store beauty brands and popular skincare brands will be offered with discounts and gift benefits.

An SSG.com official said, “We hope that through this redesign, customers will be able to experience SSG.com’s unique beauty shopping content more conveniently,” adding, “We will continue to upgrade the beauty specialty store by reflecting customer demands.”

This content was produced with the assistance of AI translation services.