Orion's 'Sun Jalapeno Cheddar Flavor' Unique Collaboration with Tomtom and Quiznos

Orion 'Taste of the Sun Sun Jalapeno Cheddar Flavor' Collaboration Product. Photo by Orion

[Asia Economy Reporter Song Seung-yoon] Orion announced on the 1st that it will showcase various products in collaboration with Sun Halapeno Cheddar flavor, Tom N Toms, Quiznos, and others.

This collaboration was planned to allow customers to enjoy the summer limited menu and Sun Halapeno Cheddar flavor together to beat the heat. Orion partnered with the coffee brand Tom N Toms to offer a specially made Sun Halapeno Cheddar flavor (25g) pack to customers who order the summer limited menu 'Cool Crushed Aid Revolution' or shaved ice starting from this day, on a first-come, first-served basis. By participating in a survey through the QR code on the tray mat, 100 people will be selected by lottery to receive one box (80g·12 packs) of Sun Halapeno Cheddar flavor for free. Customers who purchase the summer limited menu and post a certification photo of the received gift or Sun Halapeno Cheddar flavor promotional materials in the store on Instagram will be selected as 40 winners to receive a Cool Crushed Aid Revolution coupon.

From the 15th of this month, a collaboration with the sandwich brand Quiznos will also take place. Customers who purchase the 'Chogye Sandwich,' available only this summer, will receive one pack (25g) of Sun Halapeno Cheddar flavor on a first-come, first-served basis. The Chogye Sandwich is a limited menu featuring tender chicken breast topped with tangy Chogye dressing, making it a perfect match with Sun Halapeno Cheddar flavor.

'Taste of the Sun Sun' is a snack product that allows you to fully enjoy the seasoning deeply absorbed between its unique surface ridges and its crispy texture. Since its re-release in 2018, it has recorded cumulative sales of 130 billion KRW, establishing itself as one of Orion's representative snacks alongside 'Kkobuk Chip,' 'Poca Chip,' and 'Oh! Potato.' In addition to the Halapeno Cheddar flavor, there are also 'Hot Spicy flavor,' which combines spicy and savory umami, and 'Garlic Baguette flavor,' which adds sweetness.

An Orion official said, “Sun, one of Orion’s representative snacks, is expected to attract attention by collaborating with unique menus from coffee and sandwich brands,” adding, “We will continue to introduce differentiated snack products with unique tastes and textures to meet consumers’ needs for new experiences and expand consumer touchpoints.”

This content was produced with the assistance of AI translation services.