Min&Z·SettleBank·BioEleven Announce Integration of Affiliate Company CIs under Hecto Group

Lee Kyung-min, Chairman of Hecto Group, is explaining the group's new vision at the mission declaration ceremony. / Photo by Hecto Group

[Asia Economy Reporter Jang Hyowon] Hecto Group (Min&Ji, SettleBank, BioEleven) has announced the integration of its affiliate company brand names and is preparing for a new leap forward for the future.

On the 29th, Hecto Group held the ‘Hecto Group CI Integration Declaration Ceremony’ at Chosun Palace in Yeoksam-dong, announcing the new company name using the ‘Hecto’ brand and the new vision of each affiliate company. The ceremony was attended by Lee Kyungmin, Chairman of Hecto Group, Lee Hyuncheol, CEO of Hecto Innovation, Choi Jongwon, CEO of Hecto Financial, Kim Seokjin, CEO of Hecto Healthcare (Head of Corporate Research Institute), and Kim Sunghyun, CEO of Hecto.

Through the declaration ceremony, Min&Ji will newly launch as ‘Hecto Innovation’, SettleBank as ‘Hecto Financial’, and BioEleven as ‘Hecto Healthcare’.

The ‘Hecto’ in Hecto Group is a brand name derived from the prefix meaning ‘100 times’, embodying Hecto Group’s ambition to leap beyond unicorn and decacorn companies to become a hectocorn company.

Accordingly, each affiliate company reflected its business identity and future vision along with the Hecto brand in the new names: Hecto Innovation as a ‘mega platform’ offering new experiences to numerous customers; Hecto Financial as a ‘financial hub’ combining various payment methods and data; and Hecto Healthcare providing ‘personalized healthcare’ services through AI matching algorithms.

Additionally, each group company plans to build an ‘X2E (X to Earn)’ business model that maximizes the value customers can gain, creating a virtuous cycle where customers return to the Hecto platform. Based on this, they will focus company-wide efforts on a super one-app strategy encompassing services from multiple affiliates.

Hecto Innovation plans to develop various subscription services including the W2E (Walk to Earn) service ‘Balro Sodeuk’ and the C2E (Check to Earn) service ‘The Ssen Card’. Hecto Financial will introduce ‘010PAY’, which can be called P2E (Pay to Earn), and the B2B data marketplace ‘Dave’. Meanwhile, Hecto Healthcare is preparing for the official launch of ‘TtoBak Care’ based on the H2E (Health to Earn) concept.

Lee Kyungmin, Chairman of Hecto Group, said, “The essence of this brand integration is not simply a company name change but a new definition and expansion of the core business of each affiliate. While we have established our positions in our respective fields under different names until now, from now on, we will focus all our efforts on expanding the ‘Hecto ecosystem’ toward a unified goal and vision and creating synergy between businesses.”

This content was produced with the assistance of AI translation services.