SK Magic's 'Special Rental' Combining Samsung Appliances Sold Over 2,000 Units Monthly
New Concept Rental Service Combining Samsung Home Appliances and Professional On-Site Management Service
Average Monthly Sales of 2,000 Units... Dryers Account for One Quarter of Total Sales
[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 30th that the 'Special Rental Service' launched last June in collaboration with Samsung Electronics has sold a cumulative total of 30,000 units over the past year, with an average monthly sales of over 2,000 units.
The Special Rental Service is a rental service that combines Samsung Electronics' home appliances such as Bespoke and Grande with SK Magic's on-site management service 'Ansim OK Service.' It provides appliance care services including filter replacement, disassembly, and cleaning, as well as premium space care services such as dressing room and refrigerator organization, offered in 8-40 month terms depending on the product.
The products available for sale include ▲washing machines ▲dryers ▲clothing care devices ▲refrigerators and kimchi refrigerators ▲air conditioners ▲premium vacuum cleaners, totaling six categories. Among these, dryers were the best-selling item, accounting for 27% of total sales. This was followed by vacuum cleaners, washing machines, and air conditioners in order of sales volume.
SK Magic evaluated that achieving an average monthly sales of over 2,000 units since the service launch has established a foundation to secure differentiated competitiveness in the rental market and transition into a lifestyle subscription company. Accordingly, they plan to gradually increase the range of Samsung Electronics' products starting from July.
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An SK Magic official stated, "To proactively introduce products and services that customers want, we are planning a sustainable business model that enables mutual win-win through collaboration with various companies," adding, "We will continue to secure differentiated competitiveness in the rental market to leap forward as a lifestyle subscription company."
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