hy, The 1st Predit Marketing Contest Awards Ceremony Held

[Asia Economy Reporter Eunmo Koo] hy announced on the 29th that it held the awards ceremony for the 1st ‘Predit Marketing Contest.’

This contest is the first external contest since hy’s company name change. With a total prize of 20 million KRW, it was conducted over about two months targeting university and graduate students nationwide. A total of 119 teams and 296 participants gathered ideas to revitalize the online mall Predit and recruit Fresh Managers.

hy selected the final five teams through document evaluation and individual presentations, awarding prize money and additional points for hy job applications to the selected teams. Additionally, four encouragement prizes were given, and all participants received Predit reward points.

The grand prize was awarded to Kim Geonho and Kim Hayun, who are enrolled at Korea University and Seoul National University. Their proposal linked customer trust in hy products with FM safe delivery, receiving high marks for feasibility and originality. The grand prize winner received 10 million KRW.

hy plans to expand the Predit Marketing Contest into a regular competition. Selected ideas will be commercialized in various forms such as in-house ventures.

Shin Seungho, head of hy Multi M&S Division, said, “We thank all participants who joined the first Predit Marketing Contest. Based on fresh ideas, we will communicate with the younger generation and strengthen our online and offline competitiveness.”

This content was produced with the assistance of AI translation services.