Lotte Duty Free Expands into Finance and Mobility... Joins Data Fusion Platform

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free announced on the 29th that it has signed a business agreement with KB Kookmin Card, T map Mobility, and Lotte Card to participate in the "Cross-Industry Data Fusion Platform."

The Cross-Industry Data Fusion Platform is a customer consent-based data fusion platform created last year through a partnership among six companies: KB Kookmin Card, Lotte Department Store, Danawa, T-money, Topas Travel Information, and AB180. This platform combines data held by participating companies representing various industries such as shopping, consumption, search, and transportation, and is utilized for ultra-personalized marketing and new business discovery by the participants.

Lotte Duty Free plans to actively utilize the platform to quickly grasp the latest consumption trends in other industries and analyze the consumption tendencies of potential customers, thereby further strengthening its data-driven business competitiveness.

Recently, Lotte Duty Free built a cloud-based "Data Lake" that integrates internal and external data, as well as an automated marketing system that analyzes individual customers' travel characteristics and shopping preferences to execute real-time marketing. By participating in this Cross-Industry Data Fusion Platform, it has become possible to additionally combine customer behavior information generated across various domains. They plan to introduce big data-based marketing that identifies customers planning overseas travel in advance and provides optimal benefits.

Lee Sangjin, Head of Marketing Division at Lotte Duty Free, said, "Since leading companies from various industries have gathered, we expect significant mutual synergy," and added, "We will strive to provide products and benefits that customers like at the time they want through broader data collection and analysis."

This content was produced with the assistance of AI translation services.