GS25 Opens Future-Oriented Convenience Store... "All Cutting-Edge Retail Tech Mobilized"

A Smart Cafe25 space is set up inside the GS25 DX LAB store in Gangnam-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 30th that it will open the GS25 DX LAB (Digital Experience Laboratory) convenience store equipped with cutting-edge retail technology in Yeoksam-dong, Gangnam-gu, Seoul.

The DX LAB store features 19 franchise operation convenience solutions and technologies to maximize customer experience, including ▲facial recognition payment solution ▲artificial intelligence (AI) store anomaly detection system ▲unmanned operation store security solution ▲video recognition digital signage ▲digital media wall ▲unmanned liquor vending machine ▲latte art device, among others. GS25 plans to demonstrate and review the dissemination of various retail technologies according to digital transformation scenarios and present the path to future convenience stores.

To embody the laboratory concept atmosphere on the exterior of the store, translucent colored glass, indirect lighting, and large displays were applied. Inside, approximately 190㎡ of dedicated space is equipped with 21 smart cameras and over 200 sensors linked to various solutions. An approximately 40㎡ area inside offers a self-service zone where customers can enjoy espresso, decaffeinated coffee, a cafe latte art device, a tumbler washer, and a reusable cup return station.

A GS25 official said, “We have prepared a place to demonstrate advanced retail technology for future customers familiar with digital experiences and store owners seeking operational convenience,” adding, “Consumers will be able to fully enjoy a special offline experience that appeals to all five senses.”

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