Juun.J Unveils 2023 SS Season Collection... Presents Jean-Themed Items

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 27th that it has unveiled the 2023 Spring/Summer season collection of the global brand JUUN.J.

This season, JUUN.J set the theme as 'JUUN.JEANS' and expressed the meanings of youth, freedom, and sustainability based on the brand philosophy in a classic and stylish way centered around 'Jeans.' The collection was revealed live on the 24th through creative videos and images on official YouTube and Instagram channels.

JUUN.J presented its signature items incorporating various denim details such as denim jackets layered with reversible MA-1 and over jackets, loose overalls, corset tops, and destroyed knits. In particular, by applying oversized volume, the contrast between upper and lower silhouettes was emphasized to maximize sculptural beauty, using short pants and skirts as key elements. JUUN.J showcased a total of 22 outfits based on colors like blue jeans, black, white, and red.

Jung Wook-jun, JUUN.J's Creative Director, stated, "We will continue our efforts to apply the philosophy of youth, freedom, and classic in a sophisticated and stylish manner to products, services, and lifestyles."

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