New Compass Covers Both Urban and Off-Road... Available for Immediate Order and Delivery

Jeep New Compass

[Asia Economy Reporter Choi Dae-yeol] Jeep, the sports utility vehicle (SUV) specialist brand of Stellantis, launched the new Compass in Korea on the 23rd. The company explained that it is a compact SUV that offers the off-road driving performance traditionally pursued by the Jeep brand, while also being suitable as an urban SUV.

Jake Aumann, President of Stellantis Korea, said at the launch event, "If Jeep was known as a 'tough and enthusiast' vehicle, the new Compass aims to be a modern and easy-to-handle urban Jeep." The new model is considered to fall between small and mid-size SUVs in terms of body size, and is classified as a mid-size SUV in terms of engine displacement and power output.

The marketing point emphasized its suitability for urban driving. At the same time, the company highlighted that unlike other compact SUVs, the new Compass can deliver optimal performance even on rough roads such as unpaved paths or wet roads. A company official stressed, "While other models in similar classes only imitate off-road driving capabilities, the new Compass delivers optimal performance in any situation, including actual rough terrain."

The terrain setting system, which adjusts driving power according to road or terrain conditions, is different from other vehicles. The new Compass’s terrain setting system (Selector Terrain) includes specific settings for challenging surfaces like sand and mud.

Jeep New Compass

Billy Hayes, Vice President of Sales and Marketing for Stellantis India and Asia-Pacific, said, "It has proven its competitiveness in markets such as India, Japan, the United States, and Australia where it was introduced before Korea," adding, "It will strongly appeal to the young MZ generation consumers who desire versatility."

The company did not disclose specific figures on how many pre-orders have been received recently or the volume secured for this year. However, they stated, "While all models have struggled with supply shortages, this vehicle is sufficiently stocked to be available immediately upon order."

The new model is a facelift of the second-generation Compass, which was launched domestically in 2018. The interior has been significantly updated, including door panels, instrument cluster, and center display, while the front and rear LED lamps and grille have also been redesigned. Apple CarPlay is wirelessly connected, and the domestic navigation app T-map is included.

According to industry sources, the existing Compass sold nearly 1,800 units annually the year after its launch and is considered a key model responsible for sales alongside major Jeep lineups such as the Grand Cherokee and Renegade. The Jeep brand is ranked among the top imported car brands in Korea with over 10,000 units sold, highlighting the importance of this model. The new Compass is produced mainly in Mexico and Italy, with a significant portion of the units imported into Korea coming from Mexico.

Meanwhile, Stellantis Korea plans to launch six more new models in the second half of this year. Earlier, nine new models were scheduled for release this year, including two Peugeot SUVs launched in April. All three trims of the newly introduced Compass come with a 2.4ℓ engine, but a smaller 1.5ℓ mild hybrid version may also be introduced in Korea depending on market conditions, according to a company official.

This content was produced with the assistance of AI translation services.