Norang Tongdak Sales Up 17%... "Model Ma Dong-seok Effect"

[Asia Economy Reporter Moon Hyewon] Norang Tongdak announced on the 23rd that its sales in April this year increased by 17% compared to the previous month following the release of a new campaign advertisement featuring brand model actor Ma Dong-seok.

The campaign advertisement "Norang Tongdak Crispy Representative Election" is a series in which Ma Dong-seok takes on the roles of five Norang Tongdak crispy representative candidates, presenting each candidate's pledges through videos. From candidate number 1 "Ga Dong-seok" to candidate number 5 "Ma Dong-seok," the series uses well-known election campaign clich?s tailored to each candidate's characteristics, providing viewers with immersion and amusement. The series videos have currently surpassed 15 million cumulative views.

Norang Tongdak previously selected Ma Dong-seok as its new advertising model in April last year. Riding on the success of the movie "The Outlaws 2," starring Ma Dong-seok, Norang Tongdak expects to continue benefiting from the "Ma Dong-seok effect."

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