GS25, Functional Juice 'Popular'... "Captured the MZ Generation"

Two types of Yours Denmark Drinking sold at GS25.

[Asia Economy Reporter Lim Chun-han] Recently, functional juices containing probiotics and vitamins have been gaining popularity among the MZ generation (Millennials + Generation Z) at convenience stores.

According to GS25 on the 23rd, sales of functional juices increased by 81.6% from the same period last month, from the 1st to the 20th of this month. The main customer base is people in their 20s and 30s who are interested in self-care such as health, beauty, and dieting. In fact, looking at the sales composition by age group, it was 12% for teenagers, 29% for people in their 20s, 33% for people in their 30s, 18% for people in their 40s, and 8% for those aged 50 and above.

On the 25th of last month, GS25 partnered with a Danish milk brand to exclusively launch two types of Yours Denmark Drinking. These can be consumed as lightly as water while containing postbiotic probiotics and low-molecular collagen, offering a perfect combination of taste, health, and beauty. Since its launch, more than 800,000 units of the product have been sold.

A GS25 representative said, “Recently, regardless of age or gender, many people’s interest and practice in self-care such as health and beauty have greatly increased. In line with this trend, we will introduce juices that contain both great taste and beneficial functions to capture customers’ health and taste preferences.”

This content was produced with the assistance of AI translation services.