From Package Development to Expert On-Site Coaching... Seoul City Supports Small Businesses' Online Expansion

Recruiting 250 Small Business Owners for 'Small Business Online Market Expansion Support Project' Until the 8th of Next Month
Systematic Support from Market Entry to Stable Operation Including Online Page Creation and Live Commerce Assistance

[Asia Economy Reporter Lim Cheol-young] Seoul City announced on the 23rd that it will provide close support to help small business owners, who find it relatively difficult to enter the online market, to settle stably.

Seoul City will recruit 250 small business owners to participate in the "2022 Seoul City Small Business Online Market Development Support Project" from the 27th of this month to the 8th of next month. Small business owners with 5 to fewer than 10 regular employees (fewer than 10 for manufacturing, mining, construction, and transportation industries; fewer than 5 for other industries) and whose business registration address is in Seoul can participate.

The core of this support is to strengthen the capabilities of small business owners struggling to enter the online market and to ensure stable market access. Selected small business owners will receive essential support for entering the online market, including ▲ online sales page creation ▲ product and package design improvement ▲ live commerce broadcasting, as well as customized support necessary for continuous operation and sales increase, such as ▲ market research and consumer evaluation ▲ expert visit coaching ▲ promotional video production.

In addition to focused support by sector, online education, one-on-one customized consultations with distribution MDs, and product evaluation meetings will be conducted regularly. The 'online education' covers practical curricula such as ?understanding online shopping trends ?live commerce production and broadcasting ?how to enter Smart Store, and can be accessed on the Korea Productivity Center website. The 'MD consultation and product evaluation meeting' connects small business owners with distribution channel MDs they desire, providing opportunities for product coaching and store entry consultations.

Han Young-hee, Seoul City’s Labor, Fairness, and Coexistence Policy Officer, said, “We plan to provide systematic support for market development and capacity building targeting small business owners in Seoul with high growth potential,” adding, “We hope this support will serve as a stepping stone for small business owners to enter the online market stably.”

This content was produced with the assistance of AI translation services.