KT&G Launches 'Esse Its Deep Brown'

[Asia Economy Reporter Eunmo Koo] KT&G announced on the 22nd that it will launch a new ultra-slim product with a new flavor, ‘ESSE It’s Deep Brown’.

The product packaging uses the word ‘It’s’ as a design element and arranges various colors and patterns together to express the unique taste and smoking sensation of ‘ESSE It’s Deep Brown.’ In addition, the product features an odor reduction function to manage the cigarette smell in the mouth. The tar and nicotine content are 1.0mg and 0.10mg respectively, and the price is 4,500 KRW per pack.

‘ESSE’ has maintained the number one sales position in the domestic cigarette market for 18 years since 2004, and according to Euromonitor last year, its global sales volume was approximately 34.6 billion sticks, making it the world’s top-selling ultra-slim cigarette brand.

Jongho Gong, Head of Brand Division 1 at KT&G, stated, “The newly introduced ESSE It’s Deep Brown will provide high satisfaction to consumers who want a unique taste different from existing cigarettes.”

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