Hanwha General Insurance and Food Distribution Specialist Company hy Sign 'Win-Win Growth Agreement'

Hanwha General Insurance CEO Kang Sung-soo (left) and hy CEO Kim Byung-jin are taking a commemorative photo after signing the MOU.

[Asia Economy Reporter Changhwan Lee] Hanwha General Insurance announced that it signed a strategic business agreement (MOU) with food distribution specialist company hy on the 21st at The Plaza Hotel in Jung-gu, Seoul, to innovate customer experience and promote mutual growth, and will conduct joint marketing.

Starting from the 1st of next month, Hanwha General Insurance will offer event products for hy product subscription customers. This product, with a one-year insurance period, is a dedicated insurance product that covers general cancer diagnosis and digestive organ cancer diagnosis. The eligible age for subscription is from 20 to 60 years old.

The company plans to launch an online-only health insurance product in the second half of the year utilizing hy's products and services. Upon subscription, a subscription voucher for hy products will be provided, focusing on preventing mild diseases such as inflammation of the digestive organs from developing into more serious illnesses through hy's health-related products.

Hanwha General Insurance plans to use hy's product gifticons so that financial planners (FPs) can diversify services while interacting with customers;

Kang Seongsu, CEO of Hanwha General Insurance, said, "Through the infrastructures that both companies possess, we expect to provide new services and experiences to customers and promote new marketing that can enhance customer value," adding, "We plan to create a differentiated collaborative business model based on our shared goal of pursuing customers' health and well-being."

This content was produced with the assistance of AI translation services.