Orion Launches Online-Exclusive 'Freshberry Strawberry Banana'

[Asia Economy Reporter Eunmo Koo] Orion announced on the 21st that it will launch ‘Freshberry Strawberry Banana,’ containing strawberry jam and banana cream, exclusively online.

Freshberry Strawberry Banana is a product that combines the popular ‘strawberry + banana’ flavor among young consumers into a pie. Orion confirmed the preference of the MZ generation (Millennials + Generation Z) for strawberry banana flavor in various products such as juice, ice cream, and sandwiches, and judged that it would also pair well with the soft texture of Freshberry, leading to the start of development. Based on the fruit flavor realization know-how accumulated during the development of existing Freshberry, Choco Pie Jeong (情) Banana and Strawberry, Orion found the optimal mixing ratio of strawberry jam and banana cream to enhance the product’s completeness.

With the recent trend of ‘stock snacks,’ where consumers buy large quantities of snacks or desserts online and store them for later consumption, Orion plans to continuously expand its sales channels starting with Coupang.

Freshberry, one of Orion’s representative pie brands, has been loved steadily since its launch in 1990 for its unique moist taste combining soft cake and cream. An Orion official said, “Freshberry Strawberry Banana is a masterpiece in the fruit-flavored pie lineup that Orion, the pie specialist, is introducing following the existing Freshberry and Choco Pie Jeong (情) Banana and Strawberry. When eaten chilled, the banana cream melts smoothly in the mouth, offering a unique experience, making it perfect as a home dessert during the summer.”

This content was produced with the assistance of AI translation services.