Hyundai Department Store Launches 'Summer Regular Sale'... Up to 50% Discount

At 16 Stores Nationwide Including Apgujeong Main Branch
Over 400 Brands in Fashion, Accessories, and Living
10-50% Discounts... Events and Promotions Also Available

Customers are taking commemorative photos at the 'Bread Barber Shop Bakery Town' exhibition on the 9th floor of Hyundai Department Store Kintex branch in Goyang-si, Gyeonggi-do.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store is holding its first regular sale since the social distancing measures were lifted. Along with discounts on new summer products, various events and promotions targeting family customers will be offered.

Hyundai Department Store announced on the 21st that it will hold a summer regular sale for 17 days from the 24th of this month to the 10th of next month at 16 stores nationwide, including the Apgujeong Main Store. A total of over 400 brands across all product categories such as fashion, accessories, and living will participate in this sale, offering new products at discounts ranging from 10% to 50% off the original price. Notably, the volume of apparel, accessories, and baby and children's products has been increased by up to 20% compared to last year, depending on the brand.

During the sale period, Hyundai Department Store will hold various discount events at each store. The Hyundai Seoul will host a "Summer Vacation Product Exhibition" at the B1 event hall from the 27th of this month to the 3rd of next month, featuring brands such as Andar and Mandarina Duck. Various seasonal products including swimwear, sunglasses, and summer clothing will be sold at discounts of up to 50% off the original price.

The Pangyo Store will hold a "Comprehensive Summer Fashion Exhibition" at the B1 event hall from the 1st to the 3rd of next month, offering summer apparel clearance items from about 10 brands including Kenzo and Isabel Marant at discounts ranging from 40% to 70% off the original price.

In response to the lifting of social distancing, promotions targeting family customers have also been strengthened. At the Kintex Store’s 9th-floor Culture Hall, the popular domestic animation Bread Barber Shop character exhibition event "Bread Barber Shop Bakery Town" will be held until the 26th of this month. This exhibition features an experience zone and photo zone using Bread Barber Shop characters, and character merchandise will also be sold. The Mia Store will showcase the popular children's animation "Octonauts" experience and exhibition space "Octonaut Jungle Expedition" at the 10th-floor Culture Hall from the 24th of this month to the 3rd of next month.

Promotions during the sale period will also be enhanced. From the 24th of this month to the 10th of next month, Hyundai Department Store Group’s integrated membership H Point members who purchase over 200,000 KRW or 400,000 KRW will receive one Plus Point voucher worth 10,000 KRW or 20,000 KRW respectively, which can be used like cash. Additionally, a Plus Point voucher worth 5,000 KRW will be provided for purchases over 70,000 KRW at cosmetics brands.

A Hyundai Department Store official said, "To mark the first sale since the lifting of social distancing, we plan to introduce various events and promotions that family customers can enjoy together," adding, "We will focus our marketing capabilities to help customers purchase products at reasonable prices and assist our partners in clearing their inventory."

This content was produced with the assistance of AI translation services.