Gmarket·Auction's Dawn Delivery Service 'Popular'... "Product Diversification Worked"

[Asia Economy Reporter Lim Chunhan] Gmarket and Auction announced on the 20th that their dawn delivery service has been steadily growing and gaining great popularity among consumers.

According to Gmarket and Auction, the transaction amount for the dawn delivery service from April to May increased by 68% and 81% respectively compared to the same period of the previous month. In April, the number of orders and buyers increased by 58% and 51%, and in May, the number of orders and buyers increased by 47% and 51% respectively.

The diversification of product categories was key to the rapid growth of the dawn delivery service. In particular, expanding the product lineup to include relatively higher-priced items such as mobile devices and small home appliances drove the overall transaction growth. In fact, among the top 20 popular products based on Gmarket’s order count and transaction amount over the past month, 12 were mobile and electronic devices.

A Gmarket representative said, “The remarkable achievement of the dawn delivery service within just three months of its launch was due to targeting customers’ consumption psychology and lifestyle with a wide range of categories covering both food and non-food items,” adding, “We will continue to expand related services in the future.”

This content was produced with the assistance of AI translation services.