Kolon FnC Amofre Opens Second Pop-up Store at Hyundai Department Store Jungdong Branch

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 20th that its menswear brand "Amopre" has opened its second pop-up store at Hyundai Department Store Jungdong Branch.

Amopre is an online brand launched last year through a collaboration between Kolon FnC and broadcaster Joseho, offering clothing tailored to the average body type of South Koreans. The first pop-up store was held for about two weeks last October at The Hyundai Seoul.

This pop-up store showcases not only the realistically lengthened pants that Amopre first introduced but also a variety of products useful throughout the summer season, including short-sleeve shirts, shorts, and caps. In addition, the "Joseph Smile" character, which is a caricature of broadcaster Joseho's signature, was created in various sculptures and also used as a design for giveaways.

A representative of Amopre stated, "Amopre, menswear for the average body type, started with realistically lengthened pants that require no alterations and is expanding into various product categories. We aim to become a cheerful brand that resonates with customers by conducting diverse marketing activities together with CD Joseho."

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