Cheil Worldwide Wins Grand Prize at the '2022 Clio Health Awards'

Cheil Worldwide's Cost of Bullying campaign.

[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 20th that it won a total of seven main awards at the global advertising festival ‘2022 Clio Health Awards,’ including one Grand Prix, two Golds, one Silver, and three Bronzes.

The campaign that won the Grand Prix, The Cost of Bullying, also received a total of six main awards, including two Golds, one Silver, and two Bronzes. This campaign, created by Samsung Electronics and Cheil Worldwide, detects cyberbullying such as swearing and exclusion in in-game chats and increases the item purchase prices for those who harass others.

Cheil Worldwide’s Spain branch also won a Bronze for The Battle Inside campaign, conducted with a non-profit cancer research organization in Spain. Using a first-person shooter game, all enemies in the game were transformed into viruses, fungi, etc., encouraging players to defeat them, which naturally led to donations for research and awareness improvement for adolescent leukemia patients.

A Cheil Worldwide official said, “We feel rewarded that The Cost of Bullying campaign reminded gamers and others once again of the issues surrounding cyberbullying.”

This content was produced with the assistance of AI translation services.