Cheongho Nice Launches New Ice Water Purifier Ad Campaign Featuring Model Lim Young-woong

[Asia Economy Reporter Donghyun Choi] Cheongho Nice will launch a new ice water purifier advertising campaign featuring Lim Young-woong starting from the 18th.

This advertisement expresses Cheongho Nice's image as the first company to introduce the ice water purifier through a lively CM song repeating the words "ice, nice" and visual effects of numerous ice cubes pouring down. In particular, Lim Young-woong, who has been an exclusive model for Cheongho Nice for three years, is portrayed in a cheerful and comedic way as he feels the heat and cools it down with refreshing ice.

Seo Hye-jin, head of marketing at Cheongho Nice, stated, "Cheongho Nice is the original company of ice water purifiers, having launched the first ice water purifier in 2003, and has led the global ice water purifier market with advanced technology and a diverse lineup. This year, we plan to actively promote the advantages of our ice water purifiers through various marketing activities, including new advertisements."

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