KB Insurance Conducts Eco-Friendly Campaigns Including 'Safe Speed 5030'

[Asia Economy Reporter Changhwan Lee] KB Insurance announced on the 16th that it will conduct eco-friendly ESG (Environmental, Social, and Governance) campaigns with customers, including 'Safe Speed 5030 & Eco Drive Practice' and 'KB Insurance Will Keep You Healthy X Will Protect You'.

The 'Safe Speed 5030 & Eco Drive Practice Drive Eco & Safety' campaign is a public-private collaborative eco-friendly traffic safety campaign jointly organized by KB Insurance, the Ministry of Land, Infrastructure and Transport, the National Police Agency, the Korea Transportation Safety Authority, and the General Insurance Association of Korea. It will run for five weeks from the 17th to July 22.

This campaign, designed to establish a culture of practicing Safe Speed 5030 to prevent traffic accidents and to promote eco-driving, which encourages low-cost, high-efficiency driving habits to reduce energy consumption and greenhouse gas emissions, can be participated in through 'T map'.

If participants in the campaign achieve a safe speed compliance rate of 90% or higher and an eco-driving compliance score of 80 points or higher, 2,000 KRW per instance will be accumulated into the 'Traffic Accident Bereaved Children Asset Formation Fund,' supporting up to 80 million KRW for children bereaved by traffic accidents.

Meanwhile, KB Insurance announced that on the 5th, in celebration of Environment Day, it conducted an eco-friendly donation campaign called 'KB Insurance Will Keep You Healthy X Will Protect You,' where customers could participate in donations through their steps, and donated the accumulated fund of 30 million KRW to the animal protection organization 'Animal Rights Action Kara.'

This campaign is an ESG campaign where customers can accumulate donations by completing the mission of walking more than 7,000 steps a day through KB Insurance's MyData service.

This content was produced with the assistance of AI translation services.