LGU+ Partners with KakaoT, Launches Budget Phone Plan Allowing Content Viewing in Taxis

[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 16th that it has built a communication infrastructure to enable content usage in moving taxis in collaboration with Kakao Mobility, which operates KakaoT, the No. 1 taxi-hailing service in Korea, and launched an MVNO (Mobile Virtual Network Operator) plan that reduces transportation costs the more you use the budget phone.

This collaboration was promoted as part of a memorandum of understanding (MOU) to prepare programs to strengthen customer loyalty for both companies and to revitalize the advertising business. First, LG Uplus will supply communication infrastructure for Kakao Mobility’s ‘Rear Seat Entertainment (RSE)’ service. RSE is a service that allows passengers to watch video content such as movies and dramas in the back seat of a taxi and check driving information.

LG Uplus will provide 10,000 communication lines so that content can be transmitted through RSE tablets attached to the back seats of KakaoT taxis. Passengers can use real-time driving routes and various video content without interruption through LG Uplus’s network. LG Uplus plans to expand the communication lines provided to KakaoT in line with the spread of the RSE service.

Additionally, LG Uplus and Kakao Mobility have launched a budget phone partnership plan that combines the strengths of both companies. This is to support small and medium-sized MVNO operators leasing LG Uplus’s network to launch specialized products linked to KakaoT points, thereby revitalizing the budget phone market and strengthening the competitiveness of small and medium-sized operators.

‘Smartel,’ an MVNO partner of LG Uplus, has released two products linked to KakaoT points: ▲ Communication X Transportation Double Discount 11GB (27,900 KRW per month) ▲ Communication X Transportation Double Discount 15GB (22,400 KRW per month).

The new budget phone plans offer greater discounts the longer the usage period and provide KakaoT points monthly. Subscribers can receive discounts ranging from 5,500 to 6,600 KRW for 1 to 12 months and 7,700 to 8,800 KRW for 13 to 24 months depending on the usage period, and receive points monthly according to their KakaoT grade. Points can be used like cash when using KakaoT’s mobility services such as taxis or designated drivers.

This content was produced with the assistance of AI translation services.