CU, Yonsei Cream Bread 'Sold Out Frenzy'... "Differentiated Product Worked"

A model is introducing the Yonsei Cream Bread series at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 16th that the Yonsei Cream Bread series (Milk, Sweet Red Bean, Chocolate) is causing a sold-out frenzy and gaining great popularity among consumers.

The series products swept the top three spots in CU dessert product sales rankings immediately after their release, and their popularity continues into this month, the fifth month since launch. In fact, the Yonsei Cream Bread series accounts for 53.7% of CU dessert sales. Currently, there are about 40 dessert products in operation, and these three products lead half of the total sales.

In particular, the Yonsei Cream Bread series shows 1.5 times higher sales than desserts that include the popular character Ttibuttib Seal, which was the biggest trend this year. Since last month, as the Yonsei Cream Bread series has repeatedly sold out at stores, customers pre-ordering through CU’s membership application ‘Pocket CU’ reservation purchase feature increased by 22.6% compared to the previous month.

CU is launching the Yonsei Melon Fresh Cream Bread targeting the summer season. This product features a chewy bread developed with CU’s special recipe topped with a crispy melon cookie, providing a differentiated texture from the existing Yonsei Cream Bread series. Inside the bread, it is filled with melon custard cream and rich fresh cream made from fresh milk produced at a dedicated Yonsei milk farm to deliver a deeper melon flavor.

A BGF Retail official said, “Convenience stores have a fast trend cycle, so product turnover is short, but the Yonsei Cream Bread series is an exceptional case where the sales growth curve has become steeper over the three months since its launch,” adding, “We will continue to develop high-quality differentiated products available only at CU to enhance franchise competitiveness and provide enjoyment to customers.”

This content was produced with the assistance of AI translation services.