Emart24, Kolon Sports X Amazing Brewing Company 'Sotsot Lager' Sales

Sotsot Lager sold by Emart24.

[Asia Economy Reporter Jeon Jinyoung] Emart24 is selling ‘Sotsot Lager,’ a product launched through a collaboration between Kolon Sports and Amazing Brewing Company.

According to Emart24 on the 16th, ‘Sotsot Lager’ is a product that allows consumers to experience both the harmonious flavor of premium noble hops in an Italian Pilsner and the refreshing sensation of a lager.

The product name, using Kolon Sports’ iconic evergreen tree logo and its Korean transliteration ‘Sotsot,’ is prominently displayed on the front of the can package, with a ‘mountain’ image in the background to emphasize its identity as an outdoor beer. It also carries the meaning of ‘joy rising,’ reflecting the pleasant enjoyment of the beverage. To celebrate the launch of Sotsot Lager, Emart24 is running a promotion until July offering 4 cans for 11,000 won.

Emart24 expects strong responses as more customers seek craft beers for outdoor activities such as camping or to enjoy a refreshing drink after hiking.

Oh Wonsik, Emart24’s liquor MD, said, “Just as the market expanded in the past with the rising popularity of imported brand beers and the increase in products sold by distributors, the craft beer market is growing as more customers want to enjoy diverse flavors.” He added, “We are introducing various beers, and a virtuous cycle is underway where this leads to further customer purchases, expanding the craft beer market.”

This content was produced with the assistance of AI translation services.