Seoul Digital Foundation-Shinhan Bank, Agreement on 'Supporting Senior Digital Financial Competency'
Free One-on-One Digital Finance Education for Elderly Visitors at Shinhan Bank Branches with High Senior Foot Traffic
[Asia Economy Reporter Lim Cheol-young] Seoul Digital Foundation and Shinhan Bank announced on the 16th that they have signed a business agreement to strengthen the digital financial capabilities of the elderly. Going forward, both organizations will jointly promote the ‘Eodina Support Group’ digital financial education, customized financial services, and digital inclusion culture expansion events targeting the elderly in Seoul.
Seoul Digital Foundation will dispatch ‘Eodina Support Group’ IT instructors to Shinhan Bank branches to support one-on-one digital financial education and helpdesk operations. Additionally, Shinhan Bank will not only jointly develop digital financial content for the elderly with the foundation but also plan additional customized financial services for various digitally marginalized groups, such as text-based services for the hearing impaired.
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This agreement is significant in that any senior visiting Shinhan Bank can receive one-on-one digital education. The education will be conducted from July to September at selected Shinhan Bank branches in Seoul with a high proportion of elderly visitors, covering topics related to digital finance such as the bank app, ATMs, and financial fraud prevention.
Furthermore, both parties will continue to develop digital content through ongoing consultations. They agreed to strengthen the support system by newly developing the ‘Eodina 5-Minute Class’ digital finance edition so that more citizens can enjoy digital financial services.
Kang Yo-sik, Chairman of Seoul Digital Foundation, said, “It is important to provide an environment where seniors can easily and comfortably participate in digital education,” adding, “We will expand public-private cooperation in various fields beyond finance to bridge the digital divide among Seoul citizens.”
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