PeopleFund "OntoUp 1 Year, Investment Preference Indicators All Rise"
[Asia Economy Reporter Song Seung-seop] PeopleFund announced on the 15th that investment preference indicators have all increased since it was incorporated into the regulated financial sector.
This is the result of PeopleFund comparing and analyzing the investment behaviors of users of investment products on the occasion of the 1st anniversary of registration as an Online Investment-Linked Finance Business (OnTu Business). The analysis targeted individual apartment mortgage bond investors. It compared and analyzed before and after PeopleFund's registration as a regulated financial company.
The analysis showed that the average annual number of investments per person increased nearly 1.7 to 2 times compared to before registration. Income-qualified investors made 75 investments, professional investors 46, and general investors 6. The reinvestment rate of first-time investors was also 70.5%. The average investment amount per person was highest for income-qualified investors at 1,016,000 KRW. Professional investors invested 570,000 KRW, and general investors 298,000 KRW.
Investment activity was highest among income-qualified investors. The average annual investment amount increased 4.1 times before and after registration, and the average investment amount per product increased 2.1 times. The average annual number of investments per person also more than doubled.
However, the number of general investors slightly decreased. The total investment amount by individual investors also dropped to 60.5 billion KRW. PeopleFund explained that this was due to the suspension of investment advertisements on big tech platforms, which were the main recruitment channels for individual investors, since August last year.
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Kim Dae-yoon, CEO of PeopleFund, said, “We will continue to proactively respond to changes in the financial market, develop better investment products, and introduce the latest technologies. We will do our best to become a preferred investment destination for new investors.”
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