Market Kurly and LG Household & Health Care Physiogel Live Commerce Event 진행
[Asia Economy Reporter Jeon Jinyoung] Market Kurly announced on the 15th that it will hold a live commerce event exclusively selling two new products from LG Household & Health Care's Physiogel.
This live broadcast event will be held simultaneously on Market Kurly's application (app) and website for one hour starting at 8 PM on the same day. The broadcast will feature professional show hosts and broadcaster Kim Ji-hye, who will introduce LG Household & Health Care's newly launched refrigerated cosmetics, the 'Physiogel Cold Therapy' ampoule and two types of cream.
The Physiogel Cold Therapy ampoule, exclusively sold on Market Kurly, is a dual-functional cosmetic for whitening and wrinkle improvement, containing 12% of a proprietary complex with five multi-vitamin ingredients. The toning cream is a multi anti-aging cosmetic that has completed antioxidant testing and is effective for treating freckles and blemishes.
The two Physiogel Cold Therapy products can be purchased through pre-orders until the 17th. Delivery will be carried out sequentially starting from the 20th. Market Kurly plans to maintain the efficacy of vitamin C, which is easily affected by heat and light, fresh by using the country's largest full cold chain for dawn delivery, and deliver products to customers with the best quality.
Customers who pre-order through the broadcast can purchase the products at about 10% discount compared to the regular price. Various gift events will also be held, including deluxe kits, soothing gels, sunscreens, and collaboration cooling bags from Physiogel and Kurly.
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Park Mijin, MD of Market Kurly's Beauty Team, said, "Through live broadcasting, we can communicate with customers in real time and provide detailed information about products and an enjoyable shopping experience," adding, "It is also very meaningful that Market Kurly's full cold chain and LG Household & Health Care's technology come together to deliver high-quality products to customers."
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