CJ Freshway Healthy Nuri Launches Health Supplement Chimhyanghwan 'Hwansim'

[Asia Economy Reporter Eunmo Koo] CJ Freshway announced on the 15th that it has launched a health supplement called ‘Healthy Nuri Hwansim’.

Healthy Nuri Hwansim is a agarwood pill developed in collaboration with Huons Foodience, a company specializing in health functional foods. The main ingredient, agarwood, is a medicinal material created by the resin produced when the agarwood tree heals wounds on its trunk over a long period of aging. Healthy Nuri Hwansim contains 15% Indonesian agarwood and is manufactured by blending 12 traditional ingredients such as deer antler velvet, jujube, cinnamon, and peony root. Additionally, domestic honey is added to mellow the unique bitterness of the medicinal herbs.

Healthy Nuri Hwansim is the first business-to-consumer (B2C) product introduced by Healthy Nuri. As the scope of care food has expanded beyond elderly and patient meals to foods that help with health management, Healthy Nuri plans to gradually increase its sales channels from business-to-business (B2B), which mainly targeted welfare facilities, to B2C. Healthy Nuri Hwansim is currently available for purchase on CJ Freshway’s official Naver Smart Store and CJ The Market, and will be available on various online malls such as B Mart in the future.

A CJ Freshway official stated, “Healthy Nuri Hwansim is a newly launched health supplement targeting the wellness trend that pursues a healthy life,” adding, “As customer needs for care food diversify, we will actively utilize CJ Freshway’s product and manufacturing infrastructure to strengthen our product lineup.”

This content was produced with the assistance of AI translation services.